Make Better Connections
In 2015, Vodafone completely rebuilt its new network and wanted to boast about the fastest speeds and widest coverage, even out in the desert.
However, in a time when people are ever more connected to their phones and always seeking the fastest, widest and cheapest coverage, everyone seems to spend more time on their smartphones than with their loved ones. We wanted to use the opportunity for Vodafone to tell people that they can make better connections, real connections by putting their phones down, and trust they can stay connected on their phones when they needed to.
Agency: Memac Ogilvy & Mather, Doha
Creative Director: Youssef Gadallah
Senior Copywriter: Brian Burton
Senior Art Director: Lorna Addicott
Art Director: Raziff Lau